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    Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media (English Edition)

    Beschreibung Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media (English Edition). This is the kind of book that you don’t read once; you read it forever.—Jay Baer, president of Convince and Convert and author of Hug Your Haters: How to Embrace Complaints and Keep Your CustomersSocial media has changed customer service forever. It has shifted power from brands to consumers, requiring a different way of thinking about customer engagement.Dan Gingiss has interviewed dozens of business leaders on his podcast, Focus on Customer Service. From those conversations and his own real-world experience at multiple Fortune 300 companies, Gingiss has developed a series of best practices called “8 Steps to Winning at Social Customer Care.”Learn how to:navigate social media’s growing role in the overall customer experiencedevelop your own Social Customer Care Philosophydecide which technology provider fits with your companyrecruit and train a stellar team of social customer service agentsestablish a scalable process, including crisis management and proactive customer serviceintegrate Social Customer Care with the rest of your businessGingiss gives you an invaluable glimpse at how top brands are “winning” at customer service in social media, and provides the tools for you to do the same at your company.



    Buch Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media (English Edition) PDF ePub

    Winning at Social Customer Care: How Top Brands Create ~ As Dan's colleagues in the customer service industry have noted, 'Winning At Social Customer Care' is a must-read for any brand that's providing social customer care -- and even more of a no-brainer for the millions of behind-the-curve businesses that aren't, but need to be. Instead of sticking to mundane data, theory and psychology, Winning At Social Customer Care is masterfully built with .

    Winning at Social Customer Care: How Top Brands Create ~ Pam Ayala added Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media (English Edition) to Livros Internacionais Board Universo do CX e CS (um projeto IndeCX) Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media (English Edition)

    Winning at social customer care : how top brands create ~ Get this from a library! Winning at social customer care : how top brands create engaging experiences on social media. [Dan Gingiss] -- "Social media has changed customer service forever by shifting power from brands to consumers, requiring a different way of thinking about the customer experience. This book teaches you how top .

    : Customer reviews: Winning at Social Customer ~ Instead of sticking to mundane data, theory and psychology, Winning At Social Customer Care is masterfully built with selected anecdotes from nearly 50 episodes of Dan's industry-leading podcast, each detailing a different brand's unique approach to social care -- and stitched tightly with Dan's personal experiences running point on customer service for a pair of Fortune 500 companies. The .

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    Winning at Social Customer Care: How Top Brands Create ~ Instead of sticking to mundane data, theory and psychology, Winning At Social Customer Care is masterfully built with selected anecdotes from nearly 50 episodes of Dan's industry-leading podcast, each detailing a different brand's unique approach to social care -- and stitched tightly with Dan's personal experiences running point on customer service for a pair of Fortune 500 companies. The .

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