Beschreibung Perennial Seller: The Art of Making and Marketing Work That Lasts. The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the best-seller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure 40 years after the band was founded? Best-selling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. Seinfeld, which managed to capture both the essence of the '90s and timeless themes to become a modern classic. Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don't distinguish between the making and the marketing. The product's purpose and audience are in the creator's mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
Perennial Seller: The Art of Making and Marketing Work ~ Perennial Seller: The Art of Making and Marketing Work that Lasts - Kindle edition by Holiday, Ryan. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Perennial Seller: The Art of Making and Marketing Work that Lasts.
Perennial Seller: The Art of Making and Marketing Work ~ Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test .
Perennial seller : the art of making and marketing work ~ Get this from a library! Perennial seller : the art of making and marketing work that lasts. [Ryan Holiday] -- Explores how some works and artists achieve longevity when most disappear after initial success. "How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 .
�� Perennial Seller: The Art Of Making And Marketing ~ Title: �� Perennial Seller: The Art Of Making And Marketing Work That Lasts Ryan Holiday - pdf download free book Created Date: 20200811111206+00'00'
Perennial Seller: The Art of MAKING and MARKETING Work ~ Ryan Holiday an American best selling author, marketer, and entrepreneur. He's the media strategist behind authors Tony Robbins and Robert Greene. He's the.
Perennial Seller: The Art of Making and Marketing Work ~ Perennial seller His latest book is “Perennial Seller: The Art of Making and Marketing Work that Lasts”. A “Loveability” approach to selling. “Lovability” brings more of those strings together, including the attitude of entrepreneurs and start-ups to business. Why focus on pivoting, PR spin, fundraising, valuations and exits? Why .
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Perennial Seller The Art Of Making And Marketing Work That ~ The Art of Making and Marketing Work that Lasts - Perennial Seller by Ryan Holiday Perennial Seller (2017) explains how to ensure that great creative work also succeeds in the market. These blinks not only demonstrate how to generate success for a particular project, but also how to
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Perennial Seller: The Art of Making and Marketing Work ~ Holiday reveals that the key to success for many perennial sellers is that their creators don't distinguish between the making and the marketing. The product's purpose and audience are in the creator's mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
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Holiday, R: Perennial Seller - Holiday, Ryan - ~ Perennial seller His latest book is “Perennial Seller: The Art of Making and Marketing Work that Lasts”. A “Loveability” approach to selling. “Lovability” brings more of those strings together, including the attitude of entrepreneurs and start-ups to business. Why focus on pivoting, PR spin, fundraising, valuations and exits? Why .
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