Beschreibung Strategic Marketing: Market-Oriented Corporate and Business Unit Planning (English Edition). Dieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Unternehmens- und Geschäftsfeldebene als auch die Planung des Marketing-Mix werden behandelt. Mit Hilfe von zahlreichen kurzen Fallbeispielen werden wesentliche Aspekte des Inhaltes veranschaulicht.Die Autoren haben in der 7. Auflage alle Kapitel überarbeitet und diverse neue Praxisbeispiele aufgenommen. Bei der Markenführung wurden einige Grundlagen ergänzt.
Marketing Plan Template: Exactly What To Include ~ To grow your business, you need a marketing plan. The right marketing plan identifies everything from 1) who your target customers are to 2) how you will reach them, to 3) how you will retain your .
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STRATEGY, STRATEGIC MANAGEMENT, STRATEGIC PLANNING AND ~ head of Strategic Planning and Management Services at Educational Testing Service: Strategy refers to a general plan of action for achieving oneâs goals and objectives. A strategy or general plan of action might be formulated for broad, long-term, corporate goals and objectives, for more specific business unit goals and objec-
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