Beschreibung Marketer’s Ultimate Guide to Gender Based Consumer Segmentation: Strategies, Ideas and Hacks That Work For Every Business (English Edition). Dear Friend,This book consolidates years of research, analysis, successes and failures and includes tips, case studies, insights and, most importantly, my personal hands-on experience in data analytics and marketing. Over the last two decades, as I was helping businesses grow, I was surprised to find how little consumer segmentation and gender based marketing were utilized by companies. I saw businesses spending millions of dollars on retargeting, paid search campaigns, content marketing campaigns and new product launches without knowing who their customers are and what they’re looking for. For many companies, consumer engagement and consumer funnels became conversion rates and KPIs instead of real people with needs and unique behaviors. While analyzing and optimizing marketing campaigns, I learned first-hand the importance of consumer segmentation and gender based marketing, as well as all the ins and outs of applying these for business growth. I also realized that there aren’t any resources available to marketers surrounding gender based marketing. This lack of knowledge combined with lack of experience resulted in a huge gap that I saw as an opportunity. This is when I decided to write this e-book and share my personal experience, knowledge and insights. To date, you won’t find any other marketing books written comprehensively about gender-based segmentation. The purpose of this e-book is to provide you with actionable tips you can begin using today. If you’re studying marketing and want to learn more about marketing segmentation, then this e-book is a great academic resource. It contains various real world case studies, which prove the benefits of this form of marketing.This book is for anyone who’s interested in improving their marketing, growing their business, better understanding consumers and enhancing customer experiences. The methods in this eBook are simple and easy to implement, whether you’re a seasoned marketing professional or a newbie blogger. By better understanding customers, you can help them understand your product or your service. Anyone who directly or indirectly involved in marketing, data analytics, product, design, retention, engagement or any other field that at some way are touching your consumers would greatly benefit from this book.This includes students, teachers, data analysts, marketing managers, CMOs, CFOs and more. Once you’ve completed this book, you should have a better understanding of gender-based segmentation and how to implement it into your business marketing. The comprehensive research presented goes into detail about how various strategies were employed and the results. I wrote this book based on real life ideas, tactics and strategies that worked for me over the years. I will also highlight what didn’t’ work so you can learn from my mistakes.What sets this e-book apart from most is that it empowers you to take action right away. You can get started with gender-based marketing segmentation using name gender databases. The key takeaway from this e-book isn’t just the newfound knowledge, but actionable steps to guide you through the marketing segmentation process. Within minutes, you’ll be able to begin establishing a gender-based marketing strategy that will improve your business. Please leave a review once you’re done, so I can continue making improvements to help businesses like yours! Thank you and good luck!
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