Beschreibung Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers. Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Crossing the Chasm: Marketing and Selling Technology ~ Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers (Hörbuch-Download): : Geoffrey A. Moore, Mike Chamberlain, HarperAudio: Audible Audiobooks
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Crossing the Chasm: Marketing and Selling High-Tech ~ Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers [Geoffrey A. Moore, Regis McKenna] on . *FREE* shipping on qualifying offers. Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
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Crossing the Chasm, 3rd Edition: Marketing and Selling ~ Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) / Moore, Geoffrey A. / ISBN: 9780062353948 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
Crossing the Chasm - Wikipedia ~ Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products during the early start up period. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact .
A Summary of “Crossing the Chasm” - XS4ALL ~ A Summary of “Crossing the Chasm” By Jonathan S. Linowes, Parker Hill Technology Geoffrey A. Moore, Crossing the Chasm, Marketing and Selling High-Tech Products to Mainstream Customer (revised edition), HarperCollins Publishers, New York, 1999 The high-tech marketing guru (and principle of The Chasm Group marketing consultants), Geoffrey Moore offers time tested insights into the problems .
: Crossing the Chasm: Marketing and Selling High ~ Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Collins Business Essentials) - Kindle edition by Moore, Geoffrey A., Regis McKenna. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream .
Crossing the Chasm: Marketing and Selling Disruptive ~ « Crossing the chasm », que l'on peut traduire en français par « franchir le gouffre », fait partie de ces livres intemporels qu'il est impératif de connaître. Même 20 ans après sa parution (il n'a bizarrement jamais été traduit en français'), ses concepts marketing sont toujours autant d'actualité et ceux qui les ont ignorés le paient chèrement'
Crossing The Chasm: Marketing and Selling Disruptive ~ Crossing the Chasm: Marketing and Selling High-Tech Produ . quarrel with the way these two books have been promoted. True, they provide great insights into marketing within the high technology industry. However, in my opinion, all e-commerce (especially B2B and, even more importantly, B2B2C) will be centrally involved in that industry. Moreover, the marketing strategies suggested are .
Crossing the Chasm by Geoffrey A. Moore / Audiobook ~ Whether you're marketing innovative technological products or managing the people who do, this guide will help you maximize your company's success and profits. Geoffrey Moore's Crossing the Chasm explained the gap in the "Technology Adoption Life Cycle" products must cross before reaching the mainstream market.