Beschreibung Modern Media Relations for Nonprofits: Creating an Effective PR Strategy for Today's World (English Edition). Modern Media Relations for Nonprofits: Creating an Effective PR Strategy for Today's WorldThis book serves as your guide for building and carrying out an effective modern media-relations strategy. While there are plenty of other books that offer instruction on media relations, this one is written specifically for those who work for nonprofits and foundations.Peter Panepento and Antionette Kerr have worked both as reporters and as media relations professionals and they've developed a G.R.E.A.T. approach to nonprofit media relations -- Goal-oriented, Responsive, Empowered, Appealing and Targeted.
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