Beschreibung Profitable Radio Advertising: How To Use Direct Response Radio To Make More Money In Your Small Business (English Edition). A former radio sales rep and advertising consultant reveals all about how to make your radio campaigns pay! Here’s the bottom line. I’m going to show you how to use radio advertising to make money. This book is a resource for those who are new to direct response marketing principles and want a quick primer OR for those who want specific advice tailored to radio advertising. Includes: Essential steps to profitable advertising in any media. How to ensure your radio ads are actually generating results for you (no more guessing). Why "did you hear it on the radio?" is a bad question. How to use a 'Value Ladder' to maximize the worth of your radio airtime. How to create a compelling message that causes your target market to "lean in" and listen. Why a 'professional' ad isn't always the best.17 reasons why radio ads fail... and how to fix them Eight radio advertising myths Nine tips for optimal radio ad placement Radio ad scripts and ideas for promotions. How to use radio to boost your other advertising. How to get free radio airtime. Plus more, over 15 short chapters.I've taken my own experience and combined it with lessons from materials by dozens of experts like Claude Hopkins, Gary Halbert, Dan Kennedy and others. Their material inspired me to make a definitive resource on profitable radio advertising. Do you sell stuff to the public? Is your income directly related to the number of people who buy from you? Do you want your radio advertising to generate results for you, and not just be “spray and pray”? Are you okay with changing your mindset about advertising if it means that you can make more money? If any of those things are true, then you’ll like this guide. I’m going to tell you how to use radio advertising better than 90% of those who use it today. You’ll have a distinct advantage over your competitors who don’t follow the concepts in this guide, and you’ll be able to reliably make money with your radio advertising. Even if you already have experience with profitable advertising on the radio, I’ve also provided some fresh new ideas for promotions that you can try. Buy the book... and then make money with radio ads!
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