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    The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) (English Edition)

    Beschreibung The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) (English Edition). The classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.



    Buch The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) (English Edition) PDF ePub

    Copywriter's Handbook: A Step-By-Step Guide to Writing ~ Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells / Bly, Robert W. / ISBN: 9780396085478 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .

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    The Copywriter's Handbook: A Step-By-Step Guide To Writing ~ That’s exactly what I thought after finishing The Copywriter’s Handbook: A Step-By-Step Guide to Writing Copy That Sells (St. Martin’s Griffin, 2005) by Robert W. Bly. When comparing the crazy amount of value imbedded within these pages, to the small price tag I spent on it, I felt as though I had totally and completely ripped Mr. Bly off.

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    The Copywriters Handbook A Step By Step Guide To Writing ~ the copywriters handbook a step by step guide to writing copy that sells Sep 13, . guide to writing copy that sells 4th edition 9781250238016 bly robert w books the copywriters handbook is written to teach you how to write copy that sells for copy to convince the consumer to buy the product it must do three things 1 get attention 2 communicate 3 persuade chapter 2 shows you how to write copy .

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