Beschreibung Purple Goldfish 2.0: 10 Ways to Attract Raving Customers (English Edition). Are you looking to stand out from your competition? Uhh, is that even a question? Of course, you are! Unfortunately, nearly every other marketer is, too... So, how can your brand stand out in a sea of sameness?Purple Goldfish 2.0 is not your ordinary business book. It fundamentally aims to change the paradigm of what we do in business and how we do it. It offers 10 ways to attract raving customers. Purple represents “a little extra” whereas the goldfish stands for “differentiation.” A Purple Goldfish is defined as any time a business purposely goes above and beyond to provide a little something extra to differentiate the experience and honor the relationship. It’s a marketing investment back into your customer base. It’s that unexpected surprise that’s thrown in for good measure to achieve product differentiation, drive retention, and promote word of mouth. Why this book is needed?We’ve lost focus in marketing. We’ve been so laser-focused on automating our marketing to prospects that we’ve forgotten to deliver an exceptional experience once they’ve become customers. Advertising is no longer the answer. Traditional media is expensive, fragmented, and for the most part ineffective. Customer support is non-existent. We’re too busy outsourcing it. We’ve developed complex loyalty programs that confuse customers and only promise future benefits. What we really need is a concept that differentiates our brand, promotes retention, and generates word of mouth at the time of purchase. We call that concept a Purple Goldfish.Call to ActionYour brand today is no longer just what you tell people it is. It’s what your customer experiences, how they feel, and, most importantly—what they tell others about that experience.” The entire premise of Purple Goldfish 2.0 is that the customer must come first. Customer experience should be the biggest priority. Stop focusing on “the two in the bush” (prospects) and take care of “the one in your hand” (your customer). Take care of the customers you have. When you provide them with a memorable experience, they’ll bring you the customers you want.The book is broken up into three main parts: Part 1 - (The Why) The case for focusing on customer experience.Part 2 - (The What) 10 types of Purple Goldfish in the categories of value and maintenance.Part 3 - (The How) The four-step I.D.E.A. process for creating a Purple Goldfish.Praise for Purple Goldfish 2.0:"Stan, I loved Purple Goldfish, and now with the addition of Evan Carroll, you've improved on a masterpiece. You guys have hit the nail on the head. You've captured the essence of what marketing is all about."- Stew Leonard, Founder of Stew Leonard’s and author of My Story“Purple Goldfish 2.0 is the new benchmark for customer service and experience excellence. The single source for numerous concepts and innovations that can help build the foundation for a world-class brand! (I just hope my competition doesn't find this book!)”- Chris Zane, Founder and President of Zane’s Cycles and author of Reinventing the Wheel“If an experience wasn’t shared online, did it even happen? Stan and Evan share the importance of shared experiences in CX and marketing and how to make sure customers are happy at every step.”- Brian Solis, digital anthropologist, best-selling author, Lifescale: How to Live a More Creative, Productive and Happy Life
Purple Goldfish 2.0: 10 Ways to Attract Raving Customers ~ Purple Goldfish 2.0: 10 Ways to Attract Raving Customers - Kindle edition by Phelps, Stan, Carroll, Evan. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Purple Goldfish 2.0: 10 Ways to Attract Raving Customers.
What's Your Purple Goldfish?: How to Win Customers and ~ The Purple Goldfish is a book about customer service. The basic idea is to give the customer more than they expect, surprise them with the customer service that is better than typical of your industry, and these customers will be your customers for life. Not only will they be your customers, but they tell their friends and they will give you a try too.
: Purple Goldfish Franchise Edition: The ~ Purple Goldfish 2.0: 10 Ways to Attract Raving Customers Stan Phelps. 4.9 out of 5 stars 12. Kindle Edition. $6.99 . Red Goldfish: Motivating Sales and Loyalty Through Shared Passion and Purpose Stan Phelps. 4.6 out of 5 stars 8. Kindle Edition. $6.99. Green Goldfish 2: 15 Keys to Driving Employee Engagement Stan Phelps. 5.0 out of 5 stars 2. Kindle Edition. $6.99. Purple Goldfish Service .
: Purple Goldfish Service Edition: The 12 Ways ~ Purple Goldfish Service Edition: The 12 Ways Hotels, Restaurants, and Airlines Can Win the Right Customers - Kindle edition by Briz, Brooks, Phelps, Stan. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Purple Goldfish Service Edition: The 12 Ways Hotels, Restaurants, and Airlines Can Win the .
Stan Phelps - Keynote Speaker and Workshop Facilitator ~ Purple Goldfish 2.0 - 10 Ways to Attract Raving Customers Green Goldfish 2.0 - 15 Keys to Employee Engagement Golden Goldfish - The Vital Few Blue Goldfish - Using Technology, Data, and Analytics .
Blue Goldfish: Using Technology, Data, and Analytics to ~ A blue goldfish is any time a business leverages technology, data, and analytics to do a "little something extra" to improve the experience for the customer. The book is based on a collection of over 300 case studies. It examines the three R's: Relationship, Responsiveness, and Readiness. Blue Goldfish also uncovers eight different ways to turn insights into action. Are you ready to use info .
: Pink Goldfish: Defy Normal, Exploit ~ Red Goldfish Promo Edition: How Promotional Products Leverage Purpose to Increase Impact Stan Phelps. 4.7 out of 5 stars 24. Kindle Edition. $6.99. What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth Stan Phelps. 4.7 out of 5 stars 56. Kindle Edition. $6.99. What's Your Golden Goldfish: The Vital Few: All Customers and Employees Are Not Created Equal Stan Phelps. 4.6 .
Pink Goldfish: Defy Normal, Exploit Imperfection and ~ Purple Goldfish 2.0: 10 Ways to Attract Raving Customers by Stan Phelps Paperback $15.95. In Stock. Ships from and sold by . Green Goldfish 2: 15 Keys to Driving Employee Engagement by Stan Phelps Paperback $15.95. In Stock. Ships from and sold by . Customers who viewed this item also viewed. Page 1 of 1 Start over Page 1 of 1 . This shopping feature will continue to load .
: Diamond Goldfish: Excel Under Pressure ~ Diamond Goldfish: Excel Under Pressure & Thrive in the Game of Business - Kindle edition by Phelps, Stan, Carson, Travis, Cooper, Tony. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Diamond Goldfish: Excel Under Pressure & Thrive in the Game of Business.
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