Beschreibung Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands (English Edition). If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies. Up to this point you’ve only dabbled in digital marketing without a formal plan or strategy to guide you. Now you feel frustrated because you’re not getting the results you hoped for. You’re also confused about what you should do next. In Banking on Digital Growth, James Robert Lay unlocks the secrets of digital growth with a strategic marketing manifesto to transform financial brands. You’ll gain clarity with a strategic blueprint framed around 12 key areas of focus that empower you to confidently generate 10X more loans and deposits while finally proving the value of marketing as a strategic growth leader—not a cost center.
Finance Digital Transformation: Predictions for 2025 ~ That’s not likely to happen without a clear vision and strategy for finance in a digital world. Now is the time to step back and make sure your roadmap to that future is clear. With that in mind, below are eight predictions for finance in 2025, based on what finance leaders are doing and the technology available today. Once you’ve taken a .
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Gartner Top Strategic Predictions for 2020 and Beyond ~ Through 2021, digital transformation initiatives will take large traditional enterprises, on average, twice as long and cost twice as much as anticipated. Large organizations will struggle with digital innovation as they recognize the challenges of technology modernization and the costs of simplifying operational interdependence. Smaller, more .
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DIGITALEUROPE - The voice of digitally transforming ~ DIGITALEUROPE is the leading trade association representing digitally transforming industries in Europe.
The Nine Elements of Digital Transformation ~ Companies use emerging technologies to achieve digital transformation in their operations. Research finds nine igital transformation change areas: understanding customer wants and needs, increasing top-line revenues, opening new touch points for customers, automation of operations, knowledge sharing, performance management, digitizing parts of the business, creating new business models and .
Home / Taylor & Francis Group ~ This trusted knowledge is published under the Routledge, Taylor & Francis, F1000 Research, Dove Press, and Cogent OA brands. Peer-reviewed articles are available on Taylor & Francis Online, www.dovepress, and www.f1000research. Online. Taylor & Francis Group’s major content platforms are built around the needs of our many customers. They include Taylor & Francis eBooks, Taylor .
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strategy+business: international business strategy news ~ Business strategy news articles for CEOs, corporate executives, and decision makers who influence international business management. Corporate strategy, competition, marketing strategies, and leadership.
Google ~ Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.
Google Übersetzer ~ Der kostenlose Service von Google übersetzt in Sekundenschnelle Wörter, Sätze und Webseiten zwischen Deutsch und über 100 anderen Sprachen.
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Today's Trending Articles on Digital Marketing and Media ~ Today’s sociopolitical events have lit a fire under brands to address social injustice and diversity, equity, and inclusion (DEI) in deeper ways than they have in the past. Companies are using marketing and advertising to respond to and support discussions about systemic racism and the Black Lives Matter protests, the fight for LGBTQ rights, the #MeToo movement, the COVID-19 pandemic, and .
UK Digital Strategy - GOV.UK ~ This strategy sets out how we will develop a world-leading digital economy that works for everyone. It has seven strands: Connectivity - building world-class digital infrastructure for the UK
Marketing Week / marketing news, opinion, trends and jobs ~ Marketing Week is a UK-based website covering the latest marketing news, opinion, trends, jobs and challenges facing the marketing industry.
Google Translate ~ Google's free service instantly translates words, phrases, and web pages between English and over 100 other languages.
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From Strategy to Business Models and to Tactics ~ fastest growing firms in this new environment appear to have taken advantage of these structural . Strategy refers to the choice of business model through which the firm will compete in the marketplace. Tactics refers to the residual choices open to a firm by virtue of the business model that it employs. To integrate the concepts of strategy, business model, and tactics, we introduce the .
SMS / Strategic Management Journal ~ The Strategic Management Journal does not charge an acceptance fee for papers. Any letter that appears to be from a Co-Editor of an SMS journal promising a manuscript's acceptance in exchange for money has been forged. All legitimate correspondence related to the review and acceptance of the paper will reference the manuscript number assigned by the submission system, ScholarOne.
The Wall Street Journal - Breaking News, Business ~ Breaking news and analysis from the U.S. and around the world at WSJ. Politics, Economics, Markets, Life & Arts, and in-depth reporting.
Global management consulting firm / Bain & Company ~ Bain & Company is a top management consulting firm. We advise leaders on strategy, marketing, organization, operations, IT and M&A, across all industries and geographies.
BCG Karriere: Welcome to the Group ~ Dein Einstieg bei BCG, der weltweit führenden Strategieberatung. Mach Karriere bei The Boston Consulting Group. Welcome to the Group.