Beschreibung English School Marketing: Why your school is not popular (Japanese Edition). ＼＼２部門で「１位」を獲得！！／／皆さまのおかげで【２部門】で「新着ランキング１位」を取得できました！私の著書を通じて、ぜひ多くのスクール経営者の方の集客向上に繋がりましたら嬉しいです^ ^引き続きよろしくお願いします。【悔しくないですか！？】『自分のプログラムやノウハウは大手の塾や英会話スクールに絶対に負けない！』そう強く感じていても実際多くのお客様が大手塾やその他ライバルに流れていく現状、、、ほんと悔しいですよね。「なんで良さが伝わらないんだ！」「あそこの塾なんて終わっているのに！」とネガティブな感情にもなったと思います。すごくその気持ちわかります。。でも、そんなあなたもこの本で書かれている・あなたの塾（スクール）のあり方（＝ポジショニング）・メッセージの伝え方（＝コピーライティング）この「２点」をまずは見直すことで今まで見向きもしてくれなかったお客様から問い合わせが来るようになります。私がサポートに入らせて頂いたある個人の英会話スクールも最初に「この２点」を見直しました。すると、今まで月の新規問い合わせが１人、２人がやっとのところサポート開始後２ヶ月で「５人」を獲得しました。他のお客様も個人塾を立ち上げて集客が全くできてなかったところ、「この２点」を見直し、すぐに２名の新規生徒の獲得が出来ました。また、長期でサポートさせてもらっているある地元の英会話スクールでは、『集客の仕組み』も作らせて頂いたことで最大で「２７人」の問い合わせの月もありました。また、この本を書いたのが「２月後半」ですがそのスクールでは、もうすでに「１８件」の新規問い合わせを頂いてるとのことです。ちなみにこの本では「英語塾・スクール」に絞った内容です。ですが、話しているノウハウやテクニックは「店舗集客にお悩みの方」にもお力になれると思います。また、難しい言葉を使わずに具体的な内容で説明していますので、あなたも行動に移しやすいはずです。ぜひ読んでいただき、実践して頂きたいと思っています。☆★☆★☆★☆★☆★☆★☆★内容詳細☆★☆★☆★☆★☆★☆★☆★・悔しくないですか？・ってお前誰だ！？はじめに・私はコンサルが嫌いです。・日本の英語教育を変えたい１章：なぜ集客が上手くいかないのか？・問い合わせを阻む「２つの壁」・「認知」されないと無意味２章：英語スクール集客：認知戦略・認知戦略（マインド編）・生徒が集まる「ポジショニングテンプレート」・ポジショニングテンプレ①専門性を決める・ポジショニングテンプレ②No1戦略・ポジショニングテンプレ③唯一戦略・ポジショニングテンプレまとめ・悲しい現実３章：英語スクール集客：教育戦略・教育戦略（マインド編）・思わず問い合わせしたくなるテクニック・高額イベントさえも集客可能なテクニック・相手の感情を揺さぶり行動させる「４つの学習タイプ」・「４つの学習タイプ」応用編４章：英語スクール集客：現代版集客術・令和式集客の方法５章：最後にお伝えしたいこと☆★☆★☆★☆★☆★☆★☆★
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